Personal Makeup Lessons in London
I’m Julie Jacobs an international Makeup Artist with over 25 years experience in fashion, beauty, bridal, and bespoke personal makeup lessons.
If you would like to know more about me and my work see here.
My bespoke lessons are designed to help you master hands-on techniques that suit your unique features, style, and lifestyle. Whatever your experience; I have three different lessons for you to choose from, The Original, The Mini and The Ultimate here, for a comparison table click here.
My personal one-to-one makeup lessons are designed to help you feel confident, polished, and truly like yourself, whether you never wear makeup, wear it daily, or just want to enhance your features for a special occasion.
As we age and get older, our skin and features naturally change, and I believe the way we approach makeup should evolve too. Each session is completely personalised and tailored to your face shape, skin tone, and lifestyle. From skincare prep to the final touches, I’ll teach you techniques that are simple, effective, and easy to replicate.
During the lesson, I’ll demonstrate each step on one side of your face, then guide you as you complete the other side yourself. This hands-on approach helps build confidence and makes it easier to remember how to recreate the looks at home. I also film high-quality videos (The Original and Ultimate lessons only) and take detailed photographs (included in all lessons) during the session so you can refer back to whenever you need. Every product used during the lesson will be noted for you to refer back to.
Whether you are a beginner and new to makeup or just looking to refresh your routine, my aim is to create a relaxed, supportive space where you can ask questions, try new techniques, and find what really works for you. Please see Frequently Asked Questions here for more details.
Before & After
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What included in makeup lesson?
Skincare. I will go through your skincare routine to assess if and how it can be improved upon while taking into account your life style and budget. As a trained Beauty Therapist I truly believe makeup looks its best when the skin is as healthy as it can be.
Complexion. How to choose, test and apply the best foundation or tinted moisturiser, powder, and concealer (with specific coverage of acne, birthmarks or facial scarring) for your skin type and desired coverage.
Highlighting, contouring (if required) and bronzing and the correct placement for your face shape
Blusher. I’ll take you through the differing effects cream or powders have on the skin and the appropriate occasions when to use them. Also, I’ll show you the colours that work best with your complexions under-colour and where and how to apply correctly for your face shape.
Eyes. For your eyes, I will help you to: identify your eye shape, choose colours and formulas, shading and highlighting using the best techniques to apply these different products. Most of us dream of achieving that dark sultry 'classic' smokey eye, but in all honesty, the ‘classic’ doesn't suit everyone. That doesn’t mean you can’t achieve an equally deep sensual blended look with colours and placement that actually suit you.
Lips. Whether you have full or fine lips you’ll learn how to make the most out of your shape by looking at the following: Types of lipsticks i.e. sheer or matt and which to apply for the look you are trying to achieve. Your lip shape and how to discreetly alter it. How to choose suitable colours for your complexions under-colour. How and when (or not) to use lip liners.
Anna. London. “Thank you so much for sending my face charts so quickly! I really appreciate the level of detail - this is exactly what I was looking for. It exceeded my expectations! Thank you so much again :)” (The Ultimate Lesson)
Makeup Lesson, Before & After
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My lessons are bespoke so suitable for all abilities. Once I confirm a lesson I send out a questionnaire which helps me to understand more about you and your goals.
Sarah 60yrs. London. “ Julie was an absolute joy. She made it all seem very doable and I am inspired to keep up what she taught me and to even experiment a little after a lifetime of thinking that make-up was just too much bother. Her follow-up face charts are incredibly detailed too.” (The Ultimate Lesson)
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The Ultimate lesson includes 6 personalised face charts. These contain detailed photographs - taken during your lesson at various stages of application - with instructions .
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Absolutely, I insist. It’s truly the best way to remember what I’ve just shown you and it’s fun too. I will apply the full look on one half of your face. Then on the other side I will explain and demonstrate a product application then you will have a go. This is repeated at every product.
"Tell me and I will forget; show me and I may remember; involve me and I will understand" (Chinese proverb).
Zeynep. 26yrs London. I had such a great time with Julie and she covered all the applications I wanted to learn. One of the best parts is the videos and incredibly detailed charts she provides with the course, so you can always go back to them and remember what you learned. Thank you so much, Julie!! (The Ultimate Lesson)
Foundation testing
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It’s never too late to learn how makeup best works on you. I work with a lot of clients with mature skin. The skins texture and colouring changes over time so as we get older we have to adjust what and how treat it. For example: powder foundation can look great on a twenty something skin, however, as we get older switching to a nourishing liquid foundation would help the skin to radiate.
Beth 33yrs. London. “I wanted to thank you so so much for our time together. Your location is lovely, your hospitality second to none and your expertise was so so appreciated. I thoroughly enjoyed it and hope you know you’ve created a very special experience there”. (The Original Lesson)
Blusher & lipstick application
Blusher application
Heidi. 61yrs Hertfordshire. “It is never too late to invest in yourself. At 61, I thought I was now too old to change my habits. Julie immediately put me at ease, talking me through my skin type, my colouring, the shape of my features, and my bone structure as she worked. I learned so much in just a few hours and was delighted with my subtle, new look. Julie is highly skilled, warm, and empathetic. No praise is too high for this experience - I came away feeling refreshed, confident, and inspired.” (The Original Lesson)
What ever your experience with makeup I have three lessons to choose from
The ‘ORIGINAL’ Personal Makeup Lesson
4.5 hours
5 Bespoke video tutorials
Skincare guidance and product recommendations
2 looks covered (soft and strong)
Hands on - I will complete a makeup look on one side of your face; then you will replicate it on the other side - with my guidance
Detailed photographs taken throughout the lesson - and all products used will be emailed within 3 working days after your appointment
Lessons are booked for a 10.30am start unless a slightly later or earlier time is agreed prior to booking
I provide a light breakfast, lunch and refreshments
£400 ( includes £100 deposit*)
The Original lesson can either be at my location or your home. There’s a surcharge of 100% plus full travel expenses
The ‘MINI’ Personal Makeup Lesson
2.5 hours
Skincare advice and product recommendations
1 look covered (either soft or strong)
Hands on - I will complete a makeup look on one side of your face; then you will replicate it on the other side - with my guidance.
Detailed photographs - taken throughout the lesson - and all products used will be emailed within 3 working days after your appointment
Lessons are booked for a 10.30am start unless a slightly later or earlier time is agreed prior to booking
I provide refreshments
£280 ( includes £100 deposit*)
If at any time after ‘The MINI’ lesson you would like a follow-up lesson; the fee is £250 ( includes £100 deposit**)
The MINI Lesson will be at my North London location
The ‘ULTIMATE’ Personal Makeup Lesson
4.5 hours
10 Bespoke video tutorials
Skincare guidance and product recommendations
3 looks covered (soft and strong)
Hands on - I will complete a makeup look on one side of your face; then you will replicate it on the other side - with my guidance..
Detailed photographs will be taken throughout the lesson documenting important stages of the application
6 bespoke face charts. These include photographs taken throughout the lesson with instructions; product and treatment recommendations (please see client testimonials ). These will be sent within 5 working days after your lesson.
Lessons are booked for a 10.30am start unless a slightly later or earlier time is agreed prior to booking
I provide a light breakfast, lunch and refreshments
£580 ( includes £100 deposit*)
The Ultimate lesson can either be at my location or your home. A surcharge of 100% plus full travel expenses will be applied
For a quick look comparison table click here
* A deposit of £100* secures your appointment and is non-refundable less than 10 full working days’ notice. Due to popularity deposits are required upon booking which then confirms your lesson.
**All photographs taken are copy right of Julie. I will not use photos for social media or commercially without my clients written permission.
Contact. To book please email me here - I aim to respond the same day. A few clients have informed me that my emails are ending up in their spam folders. I’ve looked into this however it still happens from time to time. If you’ve not received a response from me within 24 hours please email me using this alternative address juliejacobs00@me.com.
Location. North London, N16 - near good public transport and with on-street parking.
Quick look comparison table
Q&A's
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Yes please. I like to see what you use regardless of how much or how little you own. You may have some pieces that I think work well on you and I’d show you how I would use them.
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Yes. I can either email or post a gift voucher for you to give to your loved one.
The voucher is valid for three months from the date of purchase. However, if you’d like to present it to your loved one on their birthday I’d be happy to start the three months from that day.
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It’s never too late to learn how makeup best works on you. I work with a lot of clients with mature skin. The skins texture and colouring changes over the years so as we get older we have to adjust what and how we apply on it. For example: powder foundation can look great on a twenty something skin, however, as we get older switching to a nourishing liquid foundation would help the skin to look radiant.
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My lessons are bespoke so suitable for all abilities. Once I confirm a lesson I send out a questionnaire which helps me learn more about you and your goals.
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I can definitely guide you step by step to design your wedding day makeup. I would recommend either The Original or The Ultimate lessons because they include short tutorial videos for you to watch again and again, see the comparison table here.
Before your lesson I request that you complete my questionnaire; I’ll also ask if you could send me photographs of yourself and how you generally wear makeup (regardless of how much or how little), your dress, any hair ideas and even the venue. This all helps me build an overall idea of how you would like present yourself.
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There are three lessons: The Original and The Ultimate are 4.5 hours ( includes a light breakfast and lunch). The Mini is 2.5 hours.
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If you would like to hold one at your own home please email me your enquiry.
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I will go through your skincare routine to assess if and how it can be improved upon while at the same time taking into account your life style. As a trained Beauty Therapist I truly believe makeup looks its optimum on a healthy nourished skin.
Base makeup. How to choose, test and apply the best foundation or tinted moisturiser, powder, and concealer for your skin type and desired coverage.
Highlighting, contouring (if required at all) and bronzing and the correct placement for your face shape
Specific coverage, such as acne, birthmarks or facial scarring.
Blusher. I’ll take you through the differing effects cream or powder blushers have on the skin and the appropriate occasions to use them. Also, the colours that work best with your complexions under-colour and where to apply correctly for your face shape.
Eyes. For your eyes, I will help you to: identify your eye shape, choose colours and formulas, shading and highlighting using the best techniques to apply these different products.
Most of us dream of achieving that dark sultry 'classic' smokey eye, but in all honesty, the ‘classic’ doesn't suit everyone. That doesn’t mean you can’t achieve an equally deep sensual blended look with colours and placement that do suit you.
Lips. Whether you have full or fine lips you’ll learn how to make the most out of your shape by looking at the following: Types of lipsticks i.e. sheer or matt and which to apply for the look you are trying to achieve. Your lip shape and how to discreetly alter it. Choose suitable colours for your complexions under-colour. How and when (or not) to use lip liners.
-
I will go through your skincare routine to assess if and how it can be improved upon while at the same time taking into account your life style. As a trained Beauty Therapist I truly believe makeup looks its optimum on a healthy nourished skin.
Base makeup. How to choose, test and apply the best foundation or tinted moisturiser, powder, and concealer for your skin type and desired coverage.
Highlighting, contouring (if required at all) and bronzing and the correct placement for your face shape
Specific coverage, such as acne, birthmarks or facial scarring.
Blusher. I’ll take you through the differing effects cream or powder blushers have on the skin and the appropriate occasions to use them. Also, the colours that work best with your complexions under-colour and where to apply correctly for your face shape.
Eyes. For your eyes, I will help you to: identify your eye shape, choose colours and formulas, shading and highlighting using the best techniques to apply these different products.
Most of us dream of achieving that dark sultry 'classic' smokey eye, but in all honesty, the ‘classic’ doesn't suit everyone. That doesn’t mean you can’t achieve an equally deep sensual blended look with colours and placement that do suit you.
Lips. Whether you have full or fine lips you’ll learn how to make the most out of your shape by looking at the following: Types of lipsticks i.e. sheer or matt and which to apply for the look you are trying to achieve. Your lip shape and how to discreetly alter it. Choose suitable colours for your complexions under-colour. How and when (or not) to use lip liners.
-
Absolutely, I insist. It’s truly the best way to remember what I’ve just shown you and it’s fun too. I will apply the full look on one half of your face. Then on the other side I will explain and demonstrate a product application then you will have a go. This is repeated with every product.
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Online consultations are available. Please email to enquire.
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The Ultimate lesson includes 6 personalised face charts. These contain detailed photographs taken during your lesson at various stages of application.
All lessons include a shopping list with all the products I used during your lesson.
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Other than your make-up I simply request that you wear a top that reveals your chest area. It helps to have this area visible when explaining foundation application and how to identify your complexions under-colour.